Melissa Carlson and Rachel Abel are the founders of 818, which they describe as A Tiny Design Empire. 818 works with companies to help take their brand to another level. Both of these phenomenal women have extensive backgrounds, experience, and knowledge in advertising, logo design, and brand design.
Key Things From This Episode
“Figure out how you’re going to set yourself apart.”
“Just because we’re not huge, doesn’t mean we can’t take over the world.”
“Keep an open mind.”
Things to Consider When Designing Your Logo
It’s important to keep it simple, so you can use it for all different types of application. Always think of the ways you may use it. You don’t need to put everything you want to say in your logo.
Know the difference between your logo and your brand. Your logo isn’t your brand. You need to think of all the other elements of your brand as well.
Melissa and Rachel’s Failure
They had a strategic planning meeting with a coach and set a few lofty goals. They did not hit those goals. The struggled with the fact that they did not hit their goals, but they keep focused on moving forward and continuing to go after goals.
Melissa and Rachel’s Successful Moment
Becoming an Iowa Targeted Small Business and then being recognized as the go-to design for craft beer designs.
Melissa and Rachel’s Advice to New Entrepreneurs
Get yourself organized and get a system in place. Get out there and meet people.
One Thing You Can Do Today
Go out and introduce yourself to someone.
Melissa and Rachel’s Book Recommendation
The Harry Potter series
Get it Here: http://amzn.to/1yAWIpL
“Double Double” by Cameron Herold
Get it Here: http://amzn.to/1wCFHHn
Music in this Episode
Artist: The Chuck Shaffer Picture Show (CSPS)
Album: Temporary Fix (EP)
“Dream” and “Temporary Fix” available on iTunes