#016: Kevin Cope – Best Selling Author and Founder of Acumen Learning

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Kevin CopeKevin Cope is the founder of Acumen Learning. Acumen Learning is a world recognized leader in client specific business acumen training. Their trainings have been implemented in 18 of the Fortune 50 companies and have been taught in more than 30 countries around the world.

Kevin is not only a successful executive, but also a highly sought after keynote speaker, and a New York Times, USA Today, and Wall Street Journal #1 Best Selling Author with his book, “Seeing The Big Picture; Business Acumen to Build Your Credibility, Career, and Company”.

Kevin dives into the 5 Key Drivers in Business, shares an incredible story of failure and the success it led to, and provides us with a couple awesome pieces of advice.

So sit back, relax, and get ready to connect. This is the TrepsUnite Podcast, Episode 16 with Kevin Cope.

Key Things From This Episode

Key Quotes:
“In a brand new startup, you’ve got to protect cash.”

5 Key Drivers in Business
1. Cash
2. Profit
3. Assets
4. Growth
5. People

Kevin’s Failure
Kevin was a shareholding in a company that, when they were acquired, his ownership put him in a position where he felt he was set for life. Kevin basically early retired at age 37. He was very “paper” wealthy. That stock then plummeted and his financial situation completely changes.

Kevin started to ask himself, “what am I good at?” and “was I just lucky early on?” He had to re-create himself. He started Acumen Learning and for a few years did not take a paycheck. Kevin talks of how this experience really hit his ego, but as he looks back, was the best thing that could’ve happened to him. He is doing something he loves and has a greater appreciation for success.

Kevin’s Successful Moment
Right now. Acumen Learning just finished their biggest month ever. Kevin loves what they do as an organization. They are doing very well financially, but Kevin is even more proud of the great organization and culture they have built.  A few years back, Kevin realized that they had a good business, but he wanted to build a business that does good.  He feels they are there  now.

The Biggest Mistakes Most Businesses Make
Underestimating your cash needs.  “It’s better to have a grade B strategy and grade A execution, than to have a grade A strategy and grade B execution.” Too many companies worry so much about the strategy, that they never focus on the execution.

Kevin’s Advice to New Entrepreneurs
Spend time every week and work ON the business, not just IN the business.

One Thing You Can Do Today
Become a student of your business. Never delegate your financial metrics completely. Always have your pulse on how your business makes money. Continue to grow your business acumen

Kevin’s Recommendation
Top 20 Ted Talks – Find them here: http://blog.ted.com/2013/12/16/the-most-popular-20-ted-talks-2013/

Kevin’s top 4:
Jill Bolte Tayler: Stroke of Insight
Simon Sinek: How Great Leaders Inspire Action
Brene Brown: The Power of Vulnerability
Daniel Pink: The Surprising Science of Motivation

Kevin’s Awesome Offer
Get 50% off Kevin’s e-training, “Seeing The Big Picture”. Just email Kevin and let him know you’re interested or visit www.SeeingTheBigPicture.com/treps

Be one of the first 100 to email Kevin and get a Free copy of his book!

Win a FREE SIGNED copy of Kevin’s book!
Head over to www.TrepsUnite.com/Kevin. Enter your email and hit the “I want the book!” button and you’re entered to win.

Connect With Kevin
Email: kev@AcumenLearning.com
Twitter: @AcumenLearning


Music in this Episode
Artist: The Chuck Shaffer Picture Show (CSPS)
Song: Dream
Album: Temporary Fix (EP)
Twitter: @CSPSband
“Dream” and “Temporary Fix” available on iTunes

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